Even before creating your online course, you should take the time to consider a few things. First, know who your ideal student is. Have a clear understanding of their pain points, what they need to learn to be successful, and what the end result will be for them when the course is completed.
Being very clear on this will make these marketing strategies so much easier to apply when it comes time to promote your course and to whom you will be promoting it to.
Second, know what will make your course unique. Take the time to research similar online courses with your topic. Know what they offer and see what lessons they might have missed that you can incorporate in your own. What kinds of things can you add to increase the value and the impact of your course.
Here are a few ideas of what you can add to your course to increase the value of your next course.
Finally, think about keyword research. I love a creative name but be sure to come up with something (either in the title or description) that will make your online course searchable. Being clear on your offering will make choosing keywords simple.