I spend an average of 3-4 days on a long form blog post between SEO, editing, finding images and links, creating Pinterest images and other promotional content. It takes a lot more invested time. Even with creating video, having the perfect space to shoot, best time to shoot, outfits, makeup, all of that extra jazz is required for a nice, clean video. With podcasting, I can literally wear my pajamas with a dusty face, sit down and start to record.
Of course there may be a few more steps in there, it definitely doesn’t take as much time to produce podcast content versus blog content. I can easily batch a few episodes in an hour but it would take me days to write as many blog posts.
As bloggers and content creators, we know the importance of long form content in the online space. Podcasts allow hosts to produce the same quality content in less time.